Commercial & AppraisalAdvanced

What Is Conversion Rate?

In a marketing or brokerage context, conversion rate is the percentage of leads, showings, or inquiries that turn into a signed contract or closed sale — a completely different meaning from "conversion" of trust funds.

Most useful for: Commercial Investor

At a Glance

Conversion Rate

Conversion Rate=Closed Deals÷Total Leads×100

Formula

Conversion Rate = \frac{Closed Deals}{Total Leads} \times 100

Conversion Rate = Closed Deals ÷ Total Leads × 100

Related Terms

Conversion Days on Market

More Commercial & Appraisal Terms

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This definition is provided for general educational purposes and is not financial, legal, tax, or real estate advice. Verify important decisions with appropriately qualified professionals.

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